The Broker-Centric Business Model

In the past few weeks, two opinion articles touting the merits of the smaller, broker-centric business model have appeared on renowned real estate news websites, AGBeat and Inman News. We couldn’t agree with these sentiments more. Help-U-Sell Real Estate’s business model has been broker-centric since the company’s founding in 1976. We believe that it’s the best real estate model because:

    1) it’s more efficient.
    2) it creates agents who have had more transactions and, therefore, more experience which enables them to better serve buyers and sellers.
    3) it’s more cost-effective.
    4) it creates a more manageable workload for agents.
    5) brand consistency is better controlled when one person (the broker) is in charge of all advertising and marketing.

The entire staff of one of our most successful offices, Help-U-Sell Direct Savings Real Estate
The entire staff of one of our most successful offices, Help-U-Sell Direct Savings Real Estate in Waynesboro, Va.

Most importantly for us, however, a broker-centric model enables our offices to offer consumers choices, ultimately saving the consumer money compared to the old-fashioned agent model. That model, while slowly fading away, seems to exist only to support the inefficiencies of that old business model.

If you would like to learn more about our business model, we invite you to visit our Franchise Opportunity Center website.

We also encourage you to read the two articles, if you haven’t already, and leave your comments as to how the broker-centric business model works for you.

2 thoughts on “The Broker-Centric Business Model”

  1. I noticed a special offer about the HUS initial franchise costs. How does it work? How much do I need to start? Am I required to have a brick and mortar office?

  2. Hi, Michael. Thank you for your interest in Help-U-Sell. You can read more about our franchise fee finance assistance on our website: You will need $2,500 for your upfront fees. The remaining $15,000 in fees are paid as you close transactions. You are not required to have a brick and mortar office to start. I have passed your email address along to Ron McCoy, who can answer more of your questions.

    Best regards,
    Kendra Gemma

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